To coincide with its debut, the team released a full merch capsule featuring branded T-shirts, crewnecks, wall clocks, koozies, and even rugs. CACTI was more than just a beverage you could have copped at your local liquor or beer store. It sat at 7 percent while other popular brands like White Claw and Truly sit at 5 percent. The Anheuser-Busch-produced beverage set itself apart from the crowded hard seltzer market with its higher ABV content. Individual tallboy cans were also sold for all three flavors. CACTI was offered in three flavors-pineapple, lime, and strawberry-and sold in nine-can variety packs. In March 2021, Scott introduced his newest non-musical venture to the world, a blue agave-infused hard seltzer beverage, CACTI. Over the past several years, the Houston rapper has become a go-to endorser for brands ranging from Nike to McDonald’s.
It shouldn’t be surprising to see Travis Scott’s name on this list. Here, we outlined the 15 most famous celebrity alcohol brands. Not all of the celebrities in this story own the brands they endorse, and some brands have been more successful than others, but they’ve all represented a particular moment and spoken to hip-hop’s ability to sell products and make brands relevant. He opened up a door for artists like ASAP Rocky, who recently unveiled his own whiskey brand, Mercer + Prince, earlier this year. That led Jay-Z to call for a boycott of the company, and he went on to get involved in the liquor business himself, investing in Armand de Brignac (better known as Ace of Spades), which he sold 50 percent of to LVMH. But a major shift happened when a former Cristal staffer spoke disparagingly about hip-hop embracing the brand in 2006. Hip-hop artists didn’t always have their own liquor brands to promote, hence why you would hear frequent mentions of Moët, Dom Pérignon, and Cristal on songs since the early 2000s. So with their inherent reach, it makes perfect sense that celebrities are capitalizing on the alcohol market. So it makes sense that celebrities have ventured into the category, particularly those whose music is such a big part of nightlife and are able to advertise their brands on songs that permeate the clubs. In the US alone, the liquor market pulled in as much as $35.8 billion in sales, a number that has only been growing for the past 12 years.
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And you don’t have to be as rich as Diddy to crack open a fresh bottle of Cîroc. He also owns a 300-acre estate on Stokes Canyon Road in Calabasas where his Sunday Services are held.Who doesn’t enjoy a good drink? Whether it’s a bottle of expensive scotch or a cheap 12-pack of hard seltzer, good alcohol is one of few guilty pleasures that everyone enjoys. With renovations made over the years, it is worth at least $60 million. In 2019, they expanded the 4.5-acre property to 7.5 acres. His main residence is his family home with wife Kim Kardashian and their children in Hidden Hills, Los Angeles, which they acquired in 2014 for $23 million. Kanye Owns Property and VehiclesĪccording to Forbes, the star values his properties and their “improvements” at $81 million, with an additional $21 million in land. Additionally, the rapper is a shareholder in streaming app TIDAL and his stake is estimated at 3 percent.
He also owns a creative content company named DONDA, for his late mother Donda West. Kanye owns KW Foods LLC, which owns the Fatburger chain of restaurants in Chicago. During the reported 10-year contract, “Gap will pay royalties and potential equity to Yeezy,” the New York Times reported. The “Stronger” artist made another big move in June 2020 when he announced he is teaming up with retailer Gap to create a new clothing line called Yeezy Gap, which will be released in 2021.
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